Experian Limited Company Profile

Marketing Automation Process Analyst at Experian Limited (Costa Mesa, CA)

About the Employer

Job Description

* Aid in the review, analysis, and evaluation of marketing and sales business systems and processes * Provide recommendations in the re-engineering and optimization of business processes and workflows related to the marketing automation or CRM systems * Coaches others and shares best practices; present use cases and scenarios for increased understanding * Work with members of the Global Demand Operations team to implement advanced Eloqua features, such as lead scoring, integration changes with SalesForce, lead process improvements and updates, etc.  * Work with business stakeholders to optimize marketing campaigns and programs for lead nurturing, lead generation and increase number of SQLs * Provide advanced analysis of marketing campaign results and lead funnel * Responsible for data governance and management of the security, quality and integrity of data used within the Eloqua marketing automation system